social

Zynga's Texas Holdem vs. PlayFish Poker Rivals

Poker RivalsThe battle of the 2 largest social online gaming companies continues in poker. PlayFish had recently dropped a white napkin to Zynga with the new game called Poker Rivals. Zynga's Texas Holdem is undoubtedly the biggest online poker room in the World with millions of daily users. Their competitors (Playdom’s Poker Palace, Poker World, Pokerbuddies, PlanetPoker etc.) are tens of times smaller, but are still much bigger than the real money poker rooms. Real money poker has more than 100 brands in the market while play money social gaming poker rooms can be counted on the fingers of two arms. Social gaming companies know that and try to grab a piece of the market by selling their play chips (main source of income).

Zynga and PlayFish are the biggest players in the social online gaming market (let’s not forget Playdom with their no. 2 poker application PokerPalace) always competing and creating similar games. Here's an example:

  • Food management games – Zynga’s Café World vs. Playfish Restaurant City
  • Farm management games – Zynga’s FarmVille vs. Playfish Country Story

The most popular PlayFish game is Pet Society. Zynga still does not have anything like it. Zynga’s most popular game was Texas Holdem, but it had now dropped in popularity after the rise of FarmVille. Just a month ago Playfish still didn't have any similar poker game to compete with, but now they've launched Poker Rivals, and the situation has changed.

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